IKEA Catalogue Campaign

Client IKEA

Production, Print, Digital

The IKEA catalogue is a highly anticipated source of inspiration for many when it comes to interior design and choosing new furniture, but for many the step ends at inspiration, with consumers feeling as if they have outgrown the brand.

With the use of venn diagrams we show opposing personas with an IKEA product in the middle showing that no matter what your style may be, there’s always something for everyone at IKEA.