Halifax Location Launch

Client IKEA

Production, Digital

IKEA announced that it was arriving to the East Coast and opening it’s doors to Halifax. As a part of it’s announcement IKEA made sure to get to know it’s neighbors, and educate them on the 10,000+ products that can be found in their stores.

We launched an integrated campaign through radio, TV, print, digital, and social media to build a deeper connection with the community and to generate excitement for the launch. Part of this hype generation was put into creating a 3 phase microsite that updated as the launch day came closer.