TD Music Fridays

Client TD Canada Trust

Production, Print, Digital

TD Music Fridays is an annual pop-up series showcasing various Toronto made musical talent each week throughout the months of October – December.
Union Station is a large central hub set within the heart of Toronto, with a countess amount of foot traffic daily. With this in mind, the “Toronto Made” Stage is set in alternating high traffic locations weekly for artists to perform and captivate commuters.
During TD Music Fridays various creative elements were required to be changed out frequently in order to provide awareness to each featured artist. These creative elements ranged from social posts to large hanging banners, posters, acrylic pillars, as well as a monthly alternating stage backdrop.