Summer of Pleasure tour

Client Trojan

Experiential, Production, Print, Digital

The Trojan Summer of Pleasure Tour is a Canada-wide event celebrating Pride in Vancouver, Toronto, and Montreal.
The event consisted of a fully designed and decorated pride parade float, complete with a ‘pleasure rocket’ and stationed booth. We invited guests to interact with a custom Snapchat filter, as well as designed t-shirts, signage, and various other creative elements placed throughout each travelled location.