IKEA Catalogue
Client: IKEA
Production, Print, Digital
The IKEA catalogue is a highly anticipated source of inspiration for many when it comes to interior design and choosing new furniture. However, for some, the journey ends at inspiration, as they feel they have outgrown the brand.
Using Venn diagrams, we showcase opposing personas with an IKEA product in the middle, illustrating that no matter your style, there’s always something for everyone at IKEA.
