IKEA Catalogue
Client: IKEA
Digital, Production
IKEA announced its arrival on the East Coast by opening its doors in Halifax. As part of the announcement, IKEA got to know its neighbours and educated them on the 10,000+ products available in their stores.
We launched an integrated campaign across radio, TV, print, digital, and social media to build a deeper connection with the community and generate excitement for the launch. To further build anticipation, we created a three-phase microsite that updated as the launch day approached.
