IKEA Catalogue
Client: IKEA
Production, Digital
IKEA announced its arrival on the East Coast with the opening of its doors in Halifax. As part of the announcement, IKEA made sure to get to know its neighbours and educate them on the 10,000+ products available in their stores.
We launched an integrated campaign across radio, TV, print, digital, and social media to build a deeper connection with the community and generate excitement for the launch. To further build anticipation, we created a three-phase microsite that updated as the launch day approached.
