Journey Behind the Falls
Client: Niagara Parks
Art Direction, Branding, Production, Experiential, Print, Digital
Journey Behind the Falls is Niagara Park’s flagship attraction, drawing millions of visitors from around the world each year to experience the thundering waters of Horseshoe Falls from a platform below.
Due to the high volume of guests, a queueing area is necessary. This area winds around a flight of stairs and through two large rooms before reaching the elevators that take visitors to the platform.
The Problem:
The queuing area can be long, and previously gave no experiential benefit to guests waiting.
The Solution:
We created an in-depth experiential exhibit, that takes visitors on a journey through time, from the geological creation of Niagara Falls to the present time. Through interpretive panels, animation and videography.
